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Category Archives: Digital Strategy

A big reason to choose WordPress: Integration

I’ve written other posts about why I recommend WordPress (see here and here), but I’ve not covered this point before: integrations. For someone who isn’t a web designer but who wants to build a professional website, your options are: WordPress Proprietary (i.e. non-open source) site-building services Examples of the latter include WIX, Web Start Today, Weebly,… Continue Reading

Your Digital Roadmap Planner

Your Digital Roadmap Planner is an online spreadsheet that accompanies Your Digital Strategy Manual – both of which are available to free members of this site. The spreadsheet lists nearly 30 digital-technology related projects that a micro-enterprise owner might want to consider as part of a plan to make fuller use of digital technologies. Its purpose… Continue Reading

Project Overview: Staking Your Brand

This is an Overview of a Project to “Stake Your Brand” (Note that we are in the process of developing full detailed guidance for this Project.) Project Summary & Scope Your brand name embodies – or will embody over time – much of the value of your business. So it is important to make sure that,… Continue Reading

How to start your digital strategy: what do YOU know?

This post will become the first Digital Strategies for Micro Enterprises Newsletter – so it’s fitting that I start at the beginning.   And that’s an interesting point: what IS “the beginning” of a “digital strategy”?   There are probably several places one could start, but my choice would be this… your knowledge.   Given… Continue Reading