You're starting a new business or brand. You want to ensure the name is not already in use. What do you do?
Back in the days of PI (pre-Internet), you'd check registered company names, trademarks etc.
But in these days of PI (pervasive-Internet), you start by checking for existing domain names. But it shouldn't end there.
This is what I (used to) do:
- Go to Godaddy.com and check domain names (but I always register domains on Namecheap.com)
- Go to Twitter and check that the relevant Twitter handle exists
- Go to Facebook and check whether there's a Facebook Page with that name
- ... and also check for a Google+ Page
- ... and also check for a YouTube Channel
- ...and also check on Pinterest
- ...and also check on Instagram
I've been through that process perhaps 7-8 times in recent years (for myself or clients) and it's a hassle. Usually, I have five or six ideas for a brand, and have to do all that checking for each potential brand name.
And even then, it's an incomplete check: there are hundreds of other sites where you can create branded accounts, but who's going to bother checking them all?
Well - in future, I would!
Looking back, it was pretty stupid of me to go through that process so many times and not stop to ask myself "Is there a site/service that would make this easier?"
I know perfectly well that, whenever I have a problem or there's something I want to achieve online that isn't weirdly abstruse, there is always a product or a service tailor-made to my needs.
That's where we are at on the interweb these days.
So I kicked myself when I found Knowem
You can search the 25 most popular social sites and key domains all in one go.
And if that's not enough, you can also search 500+ more sites.
It's brilliant - and best of all, it's FREE!
And if you're keen to grab your brand everywhere that counts, they offer a service to create the accounts for you - a great time-saver!
I don't have any plans to start a new brand at the moment, but I'm almost tempted to start one just to use Knowem in earnest!
If you're starting a new brand and find a name and test it using Knowem - let us know in the comments section - but perhaps it would be wise to do that AFTER you create your social accounts!
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