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Content Type: Project Overviews

Project Overview: Creating a LinkedIn-Based Lead Generator

For many business, LinkedIn can be used very effectively to generate leads. This project will provide detailed guidance on how to set up LinkedIn for maximum effectiveness, and outline the processes that need to be in place to operate a LinkedIn-based lead generator. If this Project would be of interest to you, please leave a… Continue Reading

Project Overview: Staking Your Brand

This is an Overview of a Project to “Stake Your Brand” (Note that we are in the process of developing full detailed guidance for this Project.) Project Summary & Scope Your brand name embodies – or will embody over time – much of the value of your business. So it is important to make sure that,… Continue Reading

Project Overview: Defining Your Knowledge

This is an Overview of a Project to “Define Your Business Knowledge”. It is about defining the scope of the knowledge that underpins your organization. This is the basis of creating your content strategy, which underpins your overall online strategy. Continue Reading

Project Overview: Setting Up A Website

This is an Overview of a project for setting up a new website. (Note that we are in the process of developing full detailed guidance for this Project.) Project Summary & Scope This is a project to create a fully-functional WordPress-based website. The website can be a blog, a sales site, and informational site or… Continue Reading

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