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Content Type: Terms


Webmail is email that is accessed through a browser, via a webmail client – which is a web-based program for reading, sending and managing emails. (Other types of email clients are desktop email clients and email apps for mobile devices.) There are two types of webmail client. The first are webmail service providers, such as Google Mail, Yahoo Mail, and iCloud.… Continue Reading

domain-based email

A domain-based email address is an email address based on your own domain, such as This is actually a bit of a fuzzy definition since ALL email addresses are based on some domain. But if it’s not a domain that you own, it’s going to be or or the domain of some other webmail provider.… Continue Reading

email client

An email client or email reader is a program for accessing and reading email. Email clients can be either desktop email clients (such as Microsoft’s Outlook and Outlook Express, or Thunderbird) or webmail clients. Continue Reading

online audience

A term that’s more general than website visitors. It includes anyone who visits any of your web properties, such as your website, Facebook Page, LinkedIn Profile and so on. Continue Reading

web property

When talking about the “web properties” which could be part of your digital marketing activities, this term means either: A website that you own – such as your main website or blog, or Part of a third-party website over which you have control – such as your Facebook Page, or LinkedIn Profile or Twitter Stream,… Continue Reading

traffic conversion

The application of techniques and methods to increase the percentage of your online audience who take some specific action, or sequence of actions. A simple example would be using a pop-up sign-up form to increase the number of people who opt-in to your email list. Another example would be experimenting with pricing bands and the display… Continue Reading

traffic generation

Ways of sending visitors to a web property, such as your website. Usually you do this with some goal in mind, which you aim to achieve by your traffic conversion techniques. Traffic generation techniques include: Search Engine Optimisation Social Media Marketing Content Marketing Email Marketing Affiliate Marketing Joint Ventures Continue Reading


Malware (malicious software), is software used to disrupt computer operation, gather sensitive information, or gain access to private computer systems. Malware includes computer viruses, ransomware, worms, trojan horses, rootkits, keyloggers, dialers, spyware, adware and more. Continue Reading


A keylogger (or keystroke logger) is piece of software that runs in the background of a computer monitoring the keystrokes of the user. Most often, the term is used to refer a form of malware – in which case it probably also sends the data it gathers to it’s evil master who then has access… Continue Reading

wordpress plugin

A WordPress Plugin is a program, or a set of one or more functions, that adds a specific set of features or services to a WordPress site. There are over 30,000 free plugins available (see the WordPress plugins directory). Generally, you don’t need to download these  free plugins because you can search for and install… Continue Reading