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traffic conversion

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The application of techniques and methods to increase the percentage of your online audience who take some specific action, or sequence of actions.

A simple example would be using a pop-up sign-up form to increase the number of people who opt-in to your email list. Another example would be experimenting with pricing bands and the display of service options to increase the total value of sales.

Synonyms:

conversion marketing, conversion optimisation, traffic conversion strategy
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