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Subject: Digital Strategy

traffic conversion

The application of techniques and methods to increase the percentage of your online audience who take some specific action, or sequence of actions. A simple example would be using a pop-up sign-up form to increase the number of people who opt-in to your email list. Another example would be experimenting with pricing bands and the display… Continue Reading

traffic generation

Ways of sending visitors to a web property, such as your website. Usually you do this with some goal in mind, which you aim to achieve by your traffic conversion techniques. Traffic generation techniques include: Search Engine Optimisation Social Media Marketing Content Marketing Email Marketing Affiliate Marketing Joint Ventures Continue Reading

relationship marketing

Relationship marketing is any form of marketing that recognizes the important of relationships – both in the early stages of acquiring and converting leads and in the long term for maximizing customer value. The importance of relationships is being increasingly embedded in online technologies. A prime example is that search results in Google are influenced… Continue Reading

content marketing

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc. (from Wikipedia). It is a key… Continue Reading

inbound marketing

Inbound marketing is a way of promoting a company which starts with content marketing and relationship marketing. This way of getting the attention of leads with their permission (see permission marketing) contrasts with outbound marketing which involves buying their attention. The term inbound marketing was coined by HubSpot’s Brian Halligan in 2005. The full “system”… Continue Reading

permission marketing

“Permission Marketing” is where the promoter of a product or service obtain permissions to communicate with a potential purchaser before continuing any promotional activities. Continue Reading

Your Digital Roadmap Planner

Your Digital Roadmap Planner is an online spreadsheet that accompanies Your Digital Strategy Manual – both of which are available to free members of this site. The spreadsheet lists nearly 30 digital-technology related projects that a micro-enterprise owner might want to consider as part of a plan to make fuller use of digital technologies. Its purpose… Continue Reading