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Subject: Content Strategy

Project Overview: Defining Your Knowledge

This is an Overview of a Project to “Define Your Business Knowledge”. It is about defining the scope of the knowledge that underpins your organization. This is the basis of creating your content strategy, which underpins your overall online strategy. Continue Reading

How to start your digital strategy: what do YOU know?

This post will become the first Digital Strategies for Micro Enterprises Newsletter – so it’s fitting that I start at the beginning.   And that’s an interesting point: what IS “the beginning” of a “digital strategy”?   There are probably several places one could start, but my choice would be this… your knowledge.   Given… Continue Reading