Here is a whimsical little video I created which makes the case why record keeping is not the most boring topic in digital marketing. I include bit of history about the 17th century diarist, Samuel Pepys – possibly the most famous diarist in the world…
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This post includes my evolving process for creating a blog post. It continuing my theme of how to get out of the dilemma of being “too busy to stop being too busy”. The story so far is that the solution requires us to make use of ready-made systems and…
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This post is about a messy, non-mainstream, but highly practical approach to process documentation for digital marketing – based on the needs of a practitioner. It continues my theme of how to get over the dilemma of being “too busy to stop being too b…
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This post is about the importance of having effective business management systems and processes. If follows on from my previous post “Being too busy to stop being too busy”. What I pointed out in that post was that, as single person business owners, we…
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Here’s a video summary of this post. (If the link in the video points back to this page, it means the next blog post isn’t ready yet!) https://youtu.be/Mk5o_oDIsIc Most small business owners feel overwhelmed and far too busy. We’re always looking for a…
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I’ve used the RoboForm password manager for almost as long as I’ve been online. It was one of the first (if not THE first) password manager, and it’s developed and evolved over the years to include an incredibly rich collection of features. Why you nee…
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If you’re building a website you must have a Privacy Policy. This post explains why you need one and the free and easy way to make one! Creating a Privacy Policy is one of those things that is so easy to ignore. It’s hidden away, most people don’t real…
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There are many benefits of blogging – even if you don’t yet have a business up and running. This approach is often recommended by online marketing mentors – including Dean Holland who makes it the foundation of his Quick Start Challenge program (QSC)….
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To maximise the impact of a new blog post, you should announce it on your social media sites. Here’s a video showing how to do it automatically in the fastest and simplest way using the free service IFTTT. This just shows how to set up auto-posting to…
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Am I behind the curve by focusing on Twitter? It seems to me that Twitter has gone somewhat out of fashion with online marketers recently. The focus has been more on Facebook (as always) along with Pinterest and Instagram and, in some cases, LinkedIn….
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