This post is about the importance of having effective business management systems and processes. If follows on from my previous post “Being too busy to stop being too busy“.
What I pointed out in that post was that, as single person business owners, we have far too much to do than can actually be achieved by a single person. Unless we can find a way to get more done in the time available, success is going to keep getting postponed. This can seriously effect our motivation and ability to stick to a particular path. Often, it means we never achieve success.
I stated that the only solution to this is to create business management systems and processes to help us become super efficient. But, of course, we simply don’t have the time required to create those systems.
The dire consequence of this is that it’s incredibly hard to succeed without a great deal of luck.
This follow-up post explains what I’m doing to help alleviate that problem – both for myself and other small business owners.
And it’s simply this…
I AM taking the time to create the business management systems and processes required to run the digital marketing elements of a business.
I’m doing this party because I simply can’t help it! I have this compulsion to systematize and organise, so to some extent I’m just going with the flow!
The Case For Creating Business Management Systems and Processes
I’m also doing it because it’s eminently clear that online marketing is getting more and more competitive. That means that every task we perform online is getting more involved. In order to survive, let alone thrive, we need to be more strategic, more complex, more consistent, more scalable and to constantly learn, test and adapt.
And those are the 7 reasons why it’s essential we have good business management systems and processes, because:
Reason # 1: Without them we can’t operationalize our strategy
Reason # 2: Without them we can’t incorporate the complexity into our operations
Reason # 3: Without them we cannot ensure consistency
Reason # 4: Without them we cannot scale (this is HUGELY important!)
Reason # 5: Without them we don’t have anywhere to record and incorporate our learning to make sure it gets used
Reason # 6: Without them we don’t have a way of systematically testing and recording the results of those tests
Reason # 7: Without them we don’t have a way of adapting our operations based on our learning and testing
So to my mind, I HAVE to do this for my own success.
I know this is a massive undertaking, although I’ve got a lot done already. However, I’m very happy to put the effort in, not only because it’s essential to my own business success, but also because many other marketers will be able to benefit from this as well.
In the video below, I explain these reasons in more detail.
The point is this:
The way I can help other people overcome the “too busy to stop being too busy” syndrome is by providing them with ready-made business management systems and processes – as far as this is possible.
It’s true that the details of systems and processes are generally unique to each business, but I will be restricting what I do to one area of business – online marketing. By doing this, I can go quite a long way towards providing systems and processes that can be re-used with only minimal changes and configuration.
I’ll also be providing training and guidance for you to create your own systems and processes from scratch.
The Components Of Business Management Systems And Processes
Up to know I’ve been vague about what I mean by business management systems and processes. Here is some clarification. Primarily, I mean
Documented business processes
This is a mixture of checklists, detailed business-specific how-tos, standard operating procedures and activity records.
I’ve developed different methods of documenting processes to serve different purposes
Structured business records
This is about using spreadsheets to keep track of everything that needs to be recorded.
I’ve created an effective way of using spreadsheets in a consistent way that provides many of the benefits of a relational database approach
Those are the two main areas, but in addition, it includes
Organized business assets and knowledge
In part, this includes my old-but-still-very-useful IMI Organizer
Managed tasks and priorities
In essence, this is my Max Productivity Management product
Over the course of the next blog posts, I’ll explain in more detail what I mean by each of those topics.
Let me know in the comments below whether this makes sense to you. Have I missed out any important area of business management systems and processes?
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