After several years of not doing any mentoring, I find myself starting TWO mentoring programs in one week. One of them takes the form of a monthly local Meetup here in Oxford. This is an offshoot of the Oxford Internet Professionals Meetup which I took over some years ago. The normal format for these is …
You’re starting a new business or brand. You want to ensure the name is not already in use. What do you do? Back in the days of PI (pre-Internet), you’d check registered company names, trademarks etc. But in these days of PI (pervasive-Internet), you start by checking for existing domain names. But it shouldn’t end …
What do you understand by Money Site vs Traffic Site? I believe this is a very useful concept, and I explain how I’m using, and plan to use, the idea with Your Digital Ally. For the most part, the only people who make a distinction between money site vs traffic site are the communities discussing some advanced (and …
Money Site vs Traffic Site: Which are you building? Read More »
In this post I’m going to describe some parts of my business strategy. In particular, I’ll explain why I don’t think a USP (unique selling proposition) is particularly important, even though I DO have one – and I’ll tell you exactly what that is and how it supports my positioning. Positioning The starting point is …
My Unique Selling Proposition As Part of My Strategy Read More »
The implementation of my business development project plan for Your Digital Ally is coming along nicely, and the end of July marked the end of Phase 1 of my plan. I’ll tell you more about what was in the plan and what I’ve so far put in place for my business in the next few …
You need a Personal Vision and a Business Vision because hard work and dedication do not guarantee success. What are you working hard on? What are you dedicated to? To be successful, you need to be working hard on the right things, and you need to be very clear what it is you’re dedicated to. …
Business Vision & Personal Vision: Define Your Direction! Read More »
I think it’s time I provided an overview of what I want to achieve with my Your Digital Ally business. The main take-away here is the importance of having your own brand. In the first article in this series, I explained how I was setting up a business to create and sell training courses online …
[See business blog archives for other posts about my journey setting up this business.] One of the key steps I went through recently was to set up my Market Intelligence System (MIS) – and nowadays I recommend that this should be something everyone does at a very early stage of their business setup. In fact, as …
There’s so much I want to write about, I decided I needed to reduce the time I spend on content creation. Use of speech recognition is one part of achieving that. This post was going to be about a very different topic – but it morphed along the way! I’ll write a second post today …
It’s July 1st 2017, and I’m writing the first blog post on this site. This marks the first public act as a build a new business. And you can watch me do it! Some of you will know that this isn’t a new site. I’m relaunching it to support this new business, and I’ve removed …
