Alex Goodall

Chief Ally Founder of Your Digital Ally

Unique Selling Proposition

My Unique Selling Proposition As Part of My Strategy

In this post I’m going to describe some parts of my business strategy. In particular, I’ll explain why I don’t think a USP (unique selling proposition) is particularly important, even though I DO have one – and I’ll tell you exactly what that is and how it supports my positioning. Positioning The starting point is …

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