If you’re building a website you must have a Privacy Policy. This post explains why you need one and the free and easy way to make one! Creating a Privacy Policy is one of those things that is so easy to ignore. It’s hidden away, most people don’t really care about it, and whose going …
There are many benefits of blogging – even if you don’t yet have a business up and running. This approach is often recommended by online marketing mentors – including Dean Holland who makes it the foundation of his Quick Start Challenge program (QSC). (I mentioned the QSC in this post.) I also very strongly recommend …
7 Benefits Of Blogging Whilst Building Your Business Read More »
To maximise the impact of a new blog post, you should announce it on your social media sites. Here’s a video showing how to do it automatically in the fastest and simplest way using the free service IFTTT. This just shows how to set up auto-posting to Twitter, but the process for most other social …
Am I behind the curve by focusing on Twitter? It seems to me that Twitter has gone somewhat out of fashion with online marketers recently. The focus has been more on Facebook (as always) along with Pinterest and Instagram and, in some cases, LinkedIn. Oh yes – and YouTube for fast ranking of content. But …
My Twitter Account: Automated, Engaging and Good Looking! Read More »
After several years of not doing any mentoring, I find myself starting TWO mentoring programs in one week. One of them takes the form of a monthly local Meetup here in Oxford. This is an offshoot of the Oxford Internet Professionals Meetup which I took over some years ago. The normal format for these is …
You’re starting a new business or brand. You want to ensure the name is not already in use. What do you do? Back in the days of PI (pre-Internet), you’d check registered company names, trademarks etc. But in these days of PI (pervasive-Internet), you start by checking for existing domain names. But it shouldn’t end …
What do you understand by Money Site vs Traffic Site? I believe this is a very useful concept, and I explain how I’m using, and plan to use, the idea with Your Digital Ally. For the most part, the only people who make a distinction between money site vs traffic site are the communities discussing some advanced (and …
Money Site vs Traffic Site: Which are you building? Read More »
In this post I’m going to describe some parts of my business strategy. In particular, I’ll explain why I don’t think a USP (unique selling proposition) is particularly important, even though I DO have one – and I’ll tell you exactly what that is and how it supports my positioning. Positioning The starting point is …
My Unique Selling Proposition As Part of My Strategy Read More »
The implementation of my business development project plan for Your Digital Ally is coming along nicely, and the end of July marked the end of Phase 1 of my plan. I’ll tell you more about what was in the plan and what I’ve so far put in place for my business in the next few …
You need a Personal Vision and a Business Vision because hard work and dedication do not guarantee success. What are you working hard on? What are you dedicated to? To be successful, you need to be working hard on the right things, and you need to be very clear what it is you’re dedicated to. …
Business Vision & Personal Vision: Define Your Direction! Read More »
