Strategy & Planning

Process Documentation

3 Process Documentation Approaches For Digital Marketing

This post is about a messy, non-mainstream, but highly practical approach to process documentation for digital marketing – based on the needs of a practitioner. It continues my theme of how to get over the dilemma of being “too busy to stop being too busy”. The solution I proposed in 7 Reasons Why We Need …

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Too Busy

Being TOO BUSY to stop being TOO BUSY

Here’s a video summary of this post. (If the link in the video points back to this page, it means the next blog post isn’t ready yet!) Most small business owners feel overwhelmed and far too busy. We’re always looking for a way resolve this and achieve both “success” and a good work-life balance. There …

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Benefits of Blogging

7 Benefits Of Blogging Whilst Building Your Business

There are many benefits of blogging – even if you don’t yet have a business up and running. This approach is often recommended by online marketing mentors – including Dean Holland who makes it the foundation of his Quick Start Challenge program (QSC). (I mentioned the QSC in this post.) I also very strongly recommend …

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Unique Selling Proposition

My Unique Selling Proposition As Part of My Strategy

In this post I’m going to describe some parts of my business strategy. In particular, I’ll explain why I don’t think a USP (unique selling proposition) is particularly important, even though I DO have one – and I’ll tell you exactly what that is and how it supports my positioning. Positioning The starting point is …

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