Originally published on 28 Sep 2021 by Maropost
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Marketing Automation: What, Why & How?

Marketing Automation: What, Why & How?

“We tried marketing automation and it didn’t work for us.” 🤔 Here’s why: 1. You didn’t connect user behavior to your targeting 2. You measured the wrong thing 3. You didn’t personalize If you wanna know how to do it right, check out our latest blog post by Savan Kharod from Acquire. https://hubs.ly/H0Wq2gF0 Trying to make a marketing campaign stand out in an age when shoppers are barraged with adverts from every direction has become more challenging than ever.
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