Originally published on 10 Feb 2022 by Vanesha Darla
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15 CRM Best Practices to Optimize Your Marketing and Sales

15 CRM Best Practices to Optimize Your Marketing and Sales

An effective customer relationship management (CRM) system can transform your business processes and change your customer relationships. That’s the goal most marketing and sales departments have in mind — better leads, more sales, and higher lifetime values. But just setting up the software itself isn’t going to transform your business — you’ll have to put your CRM to work effectively to reap the benefits it offers. In this article, we’ll show you CRM best practices through every stage, from setting it up correctly to how to audit and implement the data, and more. After, you’ll be able to test out
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