Originally published on 04 Mar 2022 by Emil Kristensen
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7 Last-Minute Marketing Ideas That Work Like a Charm

7 Last-Minute Marketing Ideas That Work Like a Charm

Ask the average “civilian” what we marketers spend all our time doing and they’d probably say: drinking flat whites, dressing like hipsters, and coming up with whacky campaign ideas. As we know, the reality is a little different. We don’t spend nearly as long being “creative” as non-marketers would imagine. Surveying 1,721 global senior brand marketers, PHD discovered that marketers today spend 57 percent more time on reporting tasks than we did a decade ago. Tasks like tracking performance, creating competitive analyses, and producing audience insights. Inevitably, that means we’re spending less time on producing and executing campaigns, which are
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