Originally published on 18 Apr 2022 by hannah.herman@zapier.com (Hannah Herman)
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Coffee for everyone: How Fellow scaled a global wholesale business with Zapier

Coffee for everyone: How Fellow scaled a global wholesale business with Zapier

If you’ve been in an independent coffee shop—or a Crate and Barrel—in the last three years, you’ve probably seen Fellow products already. From kettles to mugs and even grinders, the company crafts beautiful, thoughtfully-designed brewing tools that do more than just look good. “Our goal is to help you make ridiculously good coffee,” says Key Account Sales Manager Alicia Roberts. When Alicia joined Fellow in 2019, the team was fewer than 20 people. Since then, it’s expanded to 80, with plans to grow by another 50% this year alone. And behind Fellow’s rapid growth is a comprehensive business strategy powered by automation.Serving
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