Originally published on 02 Dec 2021 by Nicole Malczan
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CRM for B2B: How to Make Your Business More Profitable

CRM for B2B: How to Make Your Business More Profitable

If you’re a business owner, chances are you’ve been hearing more and more about CRM. But what is it? And why should your business care? A CRM system is an acronym for customer relationship management software. It’s a tool that helps businesses organize their customers into groups by type of contact (e.g., email, phone call) or level of interest in the product or service being offered (e.g., “hot,” “warm,” “cold”). This way, when a new lead comes in from social media or another source, they can be assigned to the appropriate group and receive the most relevant follow-up contact based
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