Originally published on 21 Mar 2022 by Jana Bienz
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CRM vs Marketing Automation

CRM vs Marketing Automation

There are some things in life that look or sound alike, but are quite different. To illustrate, consider crocodiles and alligators. Most people associate these creatures as being one and the same with big, snapping teeth, scaly bodies and reputations for messy eating habits. In actuality, the reptiles are different on many levels, each with their own unique place and purpose in the world. Similar But Different This is relevant to modern day marketing, since among some of the most noteworthy ‘confused-as-being-the-same’ examples are the concepts of CRM (Customer Relationship Management) software and MAP (Marketing Automation Platform) software. While both
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