Originally published on 11 Apr 2022 by Michal Leszczynski
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Ecommerce Advertising: The Beginner’s Guide to Paid Media

Ecommerce Advertising: The Beginner’s Guide to Paid Media

Did you know that global retail ecommerce sales surpassed $4.9 trillion in 2021? And it’s expected that this figure will grow by approximately 50% by 2025. While more consumers are finding it normal to shop online, this growth in the ecommerce industry also resulted in stiffer competition and forced ecommerce marketers to rethink their marketing strategy. One technique that has proved to be highly effective among most brands is online ecommerce advertising. With an effective advertising strategy, you can reach a larger audience, increase brand awareness, and drive more sales. But, how exactly do you build an effective ecommerce advertising
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