Originally published on 15 Apr 2022 by Rebecca Wentworth
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How to Create an Effective Social Media Sales Funnel

How to Create an Effective Social Media Sales Funnel

Social media is a powerful marketing channel but it’s not all about building traffic. In fact, it’s not really about building traffic at all, because focusing on clicks means brands neglect other – more important – marketing opportunities, like brand loyalty and brand recognition. And both loyalty and brand recognition hugely contribute to your company’s sales funnel. In fact, social media marketing can boost any part of your conversion funnel, from awareness to brand advocacy. Let’s look at how to create an effective social media sales funnel: Create Diverse Social Media Content Posting diverse – yet well-branded – social media
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