Originally published on 25 Nov 2021 by Cassidy Brown
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How to retarget on Facebook in a post-iOS14.5 world

How to retarget on Facebook in a post-iOS14.5 world

There was a time when Facebook pixels were the key to advertising on Facebook. Once you added the pixel to your pages, you’d be able to share information with Facebook about the people visiting your site, then reconnect with them later as a custom retargeting audience. It’s a system we’ve all grown accustomed to — but things have changed.Since Apple’s iOS 14.5 release in 2021, Facebook pixels can’t always see who’s visiting your pages anymore. As a result, Facebook can’t build audiences like it used to. Apple’s changes may mess with Facebook’s tracking and targeting — but if you’re an
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