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Originally published on 10 Feb 2022 by Katheriin Liibert
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New Report: Sales and Marketing Alignment Declines, Those Fully Remote Least Aligned

New Report: Sales and Marketing Alignment Declines, Those Fully Remote Least Aligned

Hot off the press, Revenue Marketing Report 2022 sheds light on the state of sales and marketing alignment in SMBs amid rapid changes in the workplace. Released by Outfunnel and Copper, the key findings of the report include: 58% of sales and marketing professionals don’t feel well aligned, a significant increase from 46% last year.SMBs are embracing the work-from-anywhere era, but those who have switched to a fully remote structure struggle more with sales and marketing alignment and are less likely to exceed revenue goals.60% of sales and marketing leaders report exceeding revenue goals in 2021, and 62% believe they
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Outfunnel

Topics

marketing automation, sales funnels

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