THE BASICS OF DRIP MARKETING
Marketing professionals are quickly adopting business automation to assist them with their email marketing campaigns and nurture new subscribers and potential leads. One of the top tools in the market for such an objective is that of Drip Marketing.
email marketing, or commonly known as drip campaigns, can do the trick of
automating for you based on your customers purchase journey. Drip emails are a
set of marketing emails that are sent out automatically on a schedule. For
example, one email will go out when a user signs up on your website; then, you
can schedule the next one to be sent out after three days and more on the
you can send your emails based on triggers or actions that a recipient has
performed, like signing up for your service or making a purchase. These are
often called behavioral emails because these types of emails often rely on the
actions of their recipients.
What is a Drip Campaign?
what drip email marketing is, is one thing; learning how to compile a drip
campaign is another. So what are drip
drip email campaign is an automated set of emails based on specific timelines
or user actions. These campaigns enable you and your team to stay in touch with
groups of people based on particular events, like when a user signs up for an
account or how often that user visits your site.
time you deploy a drip-email campaign, it comes from a line of already-written
emails, thus eliminating the need to write and send each one manually. You can
even personalize your emails with your contacts’ names, company info, and more.
put, drip emails are all about giving your customers the correct information at
the right time. The great advantage of a drip email is that it happens
automatically based on the triggers and user segments you define.
Are Drip Campaigns Effective?
This marketing strategy works like a charm – every time. Here are some numbers
to prove the effectiveness of drip email marketing.
- Open rates for drip campaigns are about 80% higher than single send emails, and average click-through rates are three times higher.
- Lead nurturing emails get 4-10 times the response rates compared to mass email blasts.
- Companies have seen a 20% increase in sales after using drip campaigns to nurture leads.
- Relevant emails sent through drip campaigns drive 18 times more revenue than generic emails.
- Businesses that nurture their leads experience a 45% increase in lead generation ROI when compared to companies that don’t.
these numbers, it’s clear that drip emails can greatly enhance your business’s
When to Use Drip Email Campaigns?
are plenty of ways you can use your drip email campaigns to your advantage.
Here are some of the most practical and effective applications of a drip email
marketing campaign for your business.
as you know, they’re your prospective customers – people who might buy your
product or subscribe to your service in the future. To reach that goal, you
need to nurture them and build a customer relationship – until they’re ready to
buy from you.
type of campaign can take many forms. You can start by educating or creating
brand awareness, helping them to learn the use of certain features, or offering
free trials. Doing these without automation on a manual basis can take a
definite toll on you and cost you valuable hours you don’t have to spare.
can’t hand-hold every lead to discovering and purchasing your product. That is
why it is most advantageous for you to use drip campaigns as the emails are
automated and pre-set, saving you time with more successful results.
emails add a human touch to your business. Yes, you may have hooked your leads
to buying a product or subscribing to your business – but how can your new
customers learn more about your product and its unique features?
emails can be the best solution to ease your customers into your business.
Welcome emails can act as messages around the company’s top content and
introduce your product.
and trial users might be nice, but you do want and need your users to sign up
or purchase something from your business eventually too. An onboarding drip
strategy can come in handy during these situations.
connection with welcome scenarios or scheduled newsletters, onboarding drip
emails introduce the customer to your business, and ultimately to your brand
and your values. Onboarding emails offer targeted “sells”—or minor
goals in getting them using and paying for your product—to your customers.
Abandoned Shopping Carts
those in the ecommerce sector you’d be surprised to know that 67.45% of shopping carts are abandoned on most e-commerce sites. That’s quite a
significant number, and with that your bottom line will undoubtedly be
can begin to remedy this using an automated drip campaign. This campaign allows
you to re-engage those customers who are still unsure of your product and lead
them back to that precious “buy”
users leave unpurchased merchandise in their cart, you can use a drip email to
follow up and verify that the product is still available and encourage them to
act on their original interest.
How to Implement an Effective Drip Campaign
marketing emails can be daunting at first sight, but they’re not that hard to
do. Here are some of the basic things you need to implement for effective drip
- Figure out the end goal of your campaign.
- Plan and create your content – conscientiously.
- Deliver the information that your leads need to make a decision or action.
- Set the timing and frequency – deliberately.
- Segment your campaigns according to your campaign goals.
- Monitor and measure results.
Find the Right Digital Ecosystem Partner
No matter how great and meticulous your whole campaign plan is, it’ll all crumble down if you don’t partner up with a reliable drip email solutions partner. Looking for one? You’ve got Saphyte in your hands.
are some of the reasons why Saphyte can make a great partner for implementing
your drip email marketing campaign.
Email Marketing Templates
up your whole digital marketing team is a challenge. You need an entire army to
set up and get your whole campaign started. With Saphyte, you can remove one
less problem from the list, with its edit-as-you-go templates at your disposal.
Drip Email Marketing
your prospects and customers more efficiently than before. Create emails
triggered based on a particular action to give you a better chance of getting
an interactive and genuine response from your prospects. Easy to set up and
easy to implement. Watch how this feature can turn your leads into paying
Centralized Storage for Data
don’t have to send your drip campaigns manually and switch from one platform to
the other. With Saphyte, you can have a more centralized and more streamlined
platform to execute all your marketing plans. No more manual efforts, and
goodbye to switching platforms daily.
Whilst Drip campaigns are a brilliant marketing form for any business, Saphyte offers more than just this one feature. As a marketing professional you undoubtedly focus on more than just email as your channel for lead nurturing, so why not make use of the full suit of smart tools and features available within the ecosystem.
marketing might be challenging in hindsight, but all you really need is an
excellent tool to partner with. With Saphyte, your basic drip campaigns will
become effective, streamlined, and help you deliver outstanding results.
Call us now to book a free demo or start your free trial today.
wprss_item_date: 26 May 2021