Originally published on 23 Feb 2022 by Leah Schiros
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The Tea on TikTok For Ecomm Brands

The Tea on TikTok For Ecomm Brands

You know TikTok is hot, and maybe you’ve even heard about Renegade dance choreography and Dalgona coffee. But what does that have to do with marketing your ecommerce brand? Is it worth it for your business? Let’s discuss. First off, the reach is undeniable, even astounding; TikTok surpassed Google as the most visited web domain in 2021, beating out the search engine’s nearly 15-year reign. Is that news to you? Well, not to the countless people living on the platform and loving it.  Consumers of all demographics use TikTok to be educated, entertained, and enlightened. The reach is unmatched by any other social media
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