Originally published on 19 Apr 2022 by brookegrief
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Using SMS Keywords for Deeper Personalization

Using SMS Keywords for Deeper Personalization

Customers today expect marketing personalization. Blah blah blah—we know that. Old news. But, thinking about how to personalize is where innovation and novelty can still flourish. To personalize marketing communications for your customers, brands need to understand what content each customer wants and how they want it delivered. One marketing channel that has gained traction recently is SMS. Sending text messages to customers is an effective way to connect, especially when they’re on-the-go. After all, as Findstack points out, “People check their phones up to 160 times a day, or once every 9 minutes.” But, to really use this channel
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