Originally published on 18 Apr 2022 by Saphyte Team
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What is Personalization and Why Does it Matter in 2022?

What is Personalization and Why Does it Matter in 2022?

Published on April 18, 2022 |  3 min read Marketing According to research, 76% of consumers get frustrated when personalized interactions don’t happen to them. What is personalization and why does it matter in 2022? It feels good to be remembered. It feels good when the business you patronize remembers your name. It feels good when you don’t have to repeat yourself after every transaction as a customer because they already have data about your previous purchases. It feels even better when in the future the brands you interact with offer you products and/or services that are relevant to your
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