Originally published on 22 Nov 2021 by elisa@elisasilverman.com (Elisa Silverman)
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Where to publish thought leadership content

Where to publish thought leadership content

Publishing thought leadership content is an effective path to building trust and authority with the people you want to reach. But it’s not enough to write compelling content. If you want to execute an effective thought leadership campaign, you need to think critically about where to publish.Β There isn’t a one-size-fits-all approach, and most likely, you’ll want to work with a variety of publication sites and channels to meet different campaign goals. But as a starting point, you can consider the three types of publications:Β Owned propertiesLong-term leasesVacation rentalsLet’s look at each type of property, including their relative advantages and disadvantages and
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