Originally published on 20 Apr 2022 by ttaylor@hubspot.com (Tristen Taylor)
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Why CRM and Marketing Automation Need Each Other

Why CRM and Marketing Automation Need Each Other

Turning prospects into loyal customers is a multi-step process requiring the combined efforts of cross-functional teams. Thankfully, there are different types of technologies available to make the task more organized and easy — like customer relationship management software (CRM) and marketing automation.
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