What’s your game plan for when you can’t rely on open rates?
Check out our full #iOS15 here: https://opensaredead.com/ #OpensAreDead
📣 A great weekend listen alert: Outfunnel founder and CEO Andrus Purde chatting with Anita Moorthy on:
✦ how sales & marketing can work better together,
✦ validating ideas before building,
✦ lessons learned from years leading marketing efforts at Pipedrive, and more!
Do we really need yet another marketing tool given the overcrowded Martech (marketing tech) space? That was the big question on my mind when I sat down t…
Sales email volume is going up and response rates are trending down, according to @HubSpot. https://www.hubspot.com/industry-data?category=total&topic=sales-emails&subTopic=emails-sent&drilldown=null&utm_campaign=Outfunnel&utm_medium=social&utm_content=Outfunnel&utm_source=Outfunnel …pic.twitter.com/0CkMf3iFtq
Will marketing and sales align around RevOps and agile go-to-market strategies?
Dennis Fois, CEO of Copper and Mark Kosoglow, VP of Sales at Outreach share their thoughts in this article on Marketing Land.
From re-imagining the funnel to re-organizing operations, B2B marketing and sales are transforming.
Are your web forms built with Contact Form 7? If so, you can now connect them to your CRM with Outfunnel and:
✅ Sync form submissions to your CRM as contacts.
✅ Record form fills on the contact profiles in the CRM.
Introducing our Contact Form 7 integration. Use it to connect Contact Form 7 with your CRM (Pipedrive, Copper and HubSpot CRM).
We’re happy to share the newest web form you can connect to your CRM with Outfunnel—Contact Form 7.
You may or may not already be aware of the two other web form integrations we offer: Wix Forms and Elementor Forms. Contact Form 7 is the third one to join the list, with WPForms and Gravity Forms coming soon.
If the web forms on your WordPress site are set up with Contact Form 7, then you can use Outfunnel to connect the forms with your CRM and:
sync form submissions to your CRM as contacts (Pipedrive, Copper, HubSpot CRM), complete with custom fields;record form fills on contact profiles in the CRM, along with key web visit data; andstart tracking future web visits of your contacts (coming soon).
Why should you integrate Contact Form 7 to your CRM with Outfunnel?
There are many different tools out there that let you connect Contact Form 7 with CRMs like HubSpot, Pipedrive and Copper. So why should you consider Outfunnel for this?
Here are a few key ways in which our Contact Form 7-CRM integration stands out from the crown:
Set up just once to sync contacts and to record form fills on contact profiles in the CRM. Easily map any and all custom fields you’d like to be mapped to the respective properties in the CRM (some alternatives are only able to map 3-4 default fields).One setup for any number of web forms on your domain (many others require a separate configuration per web form). Track web visits of your contacts and record the visits in the CRM. (Coming soon)Entire setup takes 15 minutes.Plans start as low as $19 per month.
Find out more about our Contact Form 7-CRM connections:
Contact Form 7 is the latest addition to the seamless sales-marketing integrations we offer. See the full list of tool connections we offer here or request your preferred sales-marketing connections via this quick form.
Ready to set up a connection between Contact Form 7 and your CRM? Start your free 14-day trial now and get set up in less than 15 minutes.
Head of Marketing at Outfunnel. Loves tech, marketing, product management. Latest posts by Katheriin Liibert (see all)
About one in six emails never make it to the recipient’s inbox because they’re caught by spam filters. One key way you can prevent this from happening to your email campaigns is avoiding spam trigger words in your email subject lines and content.
There are hundreds of words and phrases that trigger spam filters because they’re frequently abused. And some of these words are actually commonly used by businesses like “laser printer” or “email marketing”.
List of 200+ spam trigger words
How can you tell if a word or phrase is spammy? Briskly test if it:
is anxiety-inducing;creates a sense of urgency;sounds trashy or cheap;is too good to be true;contains anything illegal or malicious.
Here are 200+ words that trigger spam filters.
SymbolsAB0%Access nowBargain0% riskAccess for freeBelieve me777Act nowBig bucks99%Act immediatelyBilling99.9%Action requiredBilling address100%Additional incomeBillionaire100% moreAffordable dealBillion dollars100% satisfiedApply onlineBest offer$$$At no costBulk email4UAuto email removalBuy directCDECall meDealEarn $Call nowDebtEarn extra incomeCalling creditorsDirect emailEarn moneyCancel at any timeDiscountEarn monthlyCannot be combinedDo it nowEliminate bad creditCards acceptedDo it todayEliminate debtCash-outDon’t deleteEmail marketingCash bonusDon’t hesitateExclusive dealClick hereDouble your cashExpireCongratulationsDouble your incomeExtra cashFGHFantastic dealGet it nowHidden chargesFantastic offerGet out of debtHidden costsFast cashGet paidHidden feesFinancial freedomGift certificateHigh scoreFor instant accessGreat dealHome employmentFor just $ (amount)Great offerHome-based businessFor onlyGuaranteedHuge discountFree accessGuaranteed depositHurry upFree bonusGuaranteed income Free trialGuaranteed payment IJKImportant informationJoin millions–Important notificationJunk In accordance with laws Increase sales Increase traffic Increase your chances Incredible deal Info you requested Instant earnings Initial investment LMNLaser printerMake $Never beforeLegal noticeMake moneyNew customers onlyLife insuranceMillionaireNew domain extensionsLifetime accessMillion dollarsNo age restrictionsLifetime dealMiracleNo credit checkLimited amountMoney backNo deposit requiredLimited time offerMonth trial offerNo hidden feesLoanMonthly paymentNo investment requiredLowest price No purchase necessaryLowest rates Now onlyOPQOfferPlease readQuoteOffer expiresPotential earnings Once in lifetimePre-approved One hundred percentPrice protection Online biz opportunityPrint form signature OnlyProblem Only $Prize Order nowPromise you Order statusPurchase now Outstanding valuesPure profit RSTRateSaleTake action nowReal thingSampleTalks about prizesRefinanceSatisfaction guaranteedThe best ratesRefundSave $This isn’t a scamRemovalSave moneyThis isn’t junkRemoval instructionsSave big moneyThis isn’t spamRequest nowSave up toThis won’t lastRequires investmentSent in complianceTime limitedReserves the rightSign up free todayTrafficRisk-freeSpecial promotionTrialUVWUndisclosed recipientVacationWants credit cardUnlimitedVacation offersWarrantyUnsecured creditVIPWarranty expiredUnsecured debtVisit our websiteWe hate spamUnsolicited We honor allUnsolicited Web trafficUrgent Website visitorsUS dollars While stocks last WinnerXYZ–You are a winner!Zero chance You have been chosenZero percent You have been selectedZero risk Your chance Your income Your status
How to A/B test your subject lines for spam trigger words
If you’re not 100% sure whether a word or phrase may trigger spam filters, you can always use A/B testing to trial your email campaign subject line on a subsegment of your list first.
Here’s how you can go about it:
Decide on a few (2 or 3) options for subject lines you’d like yo use*;Choose representative groups of recipients from your database (2 or 3 accordingly);Send the same email to the groups of recipients, but with different the different subject lines you came up with in step 1;See and evaluate the open rates for each group: if either is significantly below the standard for your industry or lists, go with the one that performed better. If they’re equally good, you can choose the one you prefer or toss a coin! If both perform poorly, go back to step 1 (or perhaps take a look at more general email deliverability best practices).
*Remember that the point of A/B testing is getting results that you can learn from. Don’t test random subject lines — take time to work out the rationale.
What else can you do prevent your emails from landing in the spam folder?
Avoiding spam trigger words will not guarantee you end up in the recipient’s inbox. So, it’s worth taking a brief look at what qualifies as spam and how you can make sure your emails do not trigger anti-spam tools.
Spam refers to irrelevant emails usually sent to recipients without their consent.
Emails that trigger spam filters typically share a few distinctive characteristics:
No targeting or personalization;Irrelevant business proposals;Urgency and scarcity in email subject lines;Links to dubious websites;No unsubscribe link.
And the scale of junk emails that gets sent out daily is astounding — around 14.5 billion (!) messages per day.
There is no unified criteria for judging what is junk and what is not, as every spam protection service has different algorithms. However, the general criteria can be sorted into four primary categories:
1. Unwanted emails
The most widespread characteristic of spammy emails is that the recipient never signed up for them in the first place.
If you make sure you only email people who expect to hear from you, then you’ll have taken care of the biggest trigger.
2. IP address reputation
If the IP address you use gets many abuse complaints, it’ll be blacklisted by mailing systems.
Be sure to actively monitor your IP’s email deliverability and bounce rates. Seeing the first metric falls while the second raises? It’s high time to pause the campaign and investigate the reason behind it.
As a result, any external code is now viewed as a potential source of threat — so, it’s better to avoid including it in content.
When creating email content, follow simple courtesy rules:
Include an opt-out option;Make visual or branding elements look pertinent;Test all external links you include and don’t misuse them.
Tips for writing less spammy emails
A key part of making sure your emails get delivered is simply writing great emails. If you do so, you simply do not give your recipients any reason to mark your emails as spam. Otherwise, it’s bad news for your domain reputation and your delivery rates.
So, here are 5 quick tips for writing less spammy emails.
Tip number 1: write with authentic tone
“Dear Sir or Madam,My name is Jack Smith, I’m a sales manager of the ABC company.I’ve looked through your website and think my company has something to offer you…”
Well… This is how phony emails start. A universal formula. You can replace names or titles — with no proper personalization changes.
However, there’s karma for spammers: even if the mail isn’t caught by spam filters, it will have low CTR. Because people are smart and no one will continue reading what they think to be fake.
The only way to be heard is to write authentic emails, ones that are genuine and personalized. And while authenticity is something that will be unique to you, here are a few ideas you can consider for your emaills:
Anticipate the needs of your prospects (do your research!)Share facts, figures or social proof for your offering (e.g. how many companies trust you with their business or a short testimonial from someone)Write with respect (don’t be too formal or too friendly, at least not at first)Avoid unnecessary urgency or pressure (this can feel like emotional blackmail)Avoid manipulative language (such as “Do something or…”)
Tip number 2: make it easy to unsubscribe
If you don’t add an unsubscribe link and the recipient doesn’t want your emails, what do you think will happen? They will mark your emails as spam or report you.
So, adding a unsubscribe link helps avoid spam complaints and guard your email deliverability, especially if you plan on sending more than one email campaign (which we certainly hope you do).
Furthermore, you should make it easy to unsubscribe—do not hide the unsubscribe link or make it difficult to click on. That defeats the purpose.
After all, if you make it easy for people to opt-out of future emails, even if people do end up unsubscribing, they’re helping you clean your list. Simply puy, there’s no point emailing people who don’t want to hear from you—it’s a waste of your resources.
Tip number 3: create a memorable, non-spammy call to action
If you’ve gone through our B2B email marketing course, you’ll know that all your emails should have a call to action—and just one call to action.
But how to create a good CTA, one that actually works? While there’s no single formula, you can follow these best practices:
Don’t simply describe something — encourage actions
On average, we all receive 25-30 emails daily. Unless it contains something substantial, a long read has almost no chance of being read all the way through. Even if it’s well written.
For emails — be concise where possible. Try to shorten phrases and leave the essence that will hook the user.
A concise reminder about new deals (email courtesy of Amazon)
Avoid words like “Click” for buttons; use “Claim offer” or “See the deals” instead. A good idea is to add a preheader that captures the essence of the email — whether this is a new offer, birthday gift, newsletter, etc.
Test email UI/UX on mobile
Too small buttons or too light font color may look good on a desktop; however, on small smartphone screens, these may look broken.
Finish the sentence, “I want to..”
One of the best tips for CTAs (in emails and elsewhere) is that a natural CTA finishes the following sentence: “I want to…” So, use for example, “Start my free trial” and not “Start your free trial”.
Using the first person in an email (Image courtesy of Format)
Tip number 4: don’t use ALL CAPS
Too many CAPS letters cause almost physical pain when reading the text. This concerns subject lines too!
You might think this is a good way to attract attention, but, in fact, it brings the opposite. The only wish is to move such emails to trash — as soon as possible.
Tip number 5: don’t use too many emojis
I hate to break it to you, but the golden era of emojis is behind. Nobody is surprised by them anymore. Even if your subject line with emojis looks good, it will most likely get lost in the recipient’s mailbox among similar emails.
This is how your Promotion tab may look like on any day:
If you want to use emojis, make sure they match the message and add value rather than noise.
Avoiding spam trigger words is just one part of getting your emails delivered and read. If you’d like to learn more about writing and sending emails that bring results, sign up for our B2B email marketing course.
Head of Marketing at Outfunnel. Loves tech, marketing, product management. Latest posts by Katheriin Liibert (see all)
👋 Say hello to our newest integration: Wix Forms. Use it to connect Wix Forms with your CRM to:
✔️ Sync form submissions to your CRM as contacts
✔️ Record form fills on the contact profiles in your CRM
Read more 👇
Meet our newest integration, Wix Forms. Use this integration to connect your Wix Forms with your CRM (Pipedrive, Copper and HubSpot CRM).