Here is a whimsical little video I created which makes the case why record keeping is not the most boring topic in digital marketing.

I include bit of history about the 17th century diarist, Samuel Pepys – possibly the most famous diarist in the world – and his role in making the UK the 5th or 6th largest world economy in the 21st century.

At the heart of what he did was superb record-keeping and administration.

Here’s the video:

To repeat the the punch-line:

You may think that administration and record keeping is boring, but it’s absolutely essential to long-term success, and can even help define the trajectory of a whole nation.

So, maybe, just maybe, you need to pay serious attention to record keeping for the long-term success of your business.

Even if you have no aspirations to create your own empire.


Do share your ideas and feedback in the comments section below.


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