This post includes my evolving process for creating a blog post.
It continuing my theme of how to get out of the dilemma of being “too busy to stop being too busy”. The story so far is that the solution requires us to make use of ready-made systems and processes.
I’m working on it!
In my previous post – 3 Process Documentation Approaches For Digital Marketing – I focused on the process side rather than the systems side, and mentioned that, for simple processes, I tend to use something like Evernote.
In this post I finally give a specific example of a process. Aptly enough, it’s the process I’m using right now for creating a blog post!
Your initial reaction might be: “Why on earth do you need a process to write a blog post? You just write it and post it into WordPress.”
Not really. Take a look at all the steps I’ve identified.
Process For Creating a Blog Post
- Choose Topic:
- Click Start Recording
- Tick “Transfer to clipboard”
- Write draft in Evernote (Under “YDA Blog posts”)
- Use guidance in SOP: Writing a Blog Post
- Copy text into WP Post (use Text mode in the editor when pasting)
- Edit the post.
- Find/create an image.
- Ideally, align with requirement for FB Ad
- Size 1200x628px
- No more than 20% text
- Tools to use
- Checking appearance in Social Media
- Put URL in https://developers.facebook.com/tools/debug/ to see how it will appear on Facebook
- Create relevant tweets in the tweet bank: see and… (TBD)
- Update SocialOomph for tweeting (no – still to decide on how to do this)
- If using a Kartra optin form in the post, update Form Usage record
- Syndicate the content
- Think about measuring performance – update the Business Measurement process?
[BTW – you won’t be able to access many of the links because they go to my own working documents.]
Here’s a video of me talking through the process (and changing it as I go along!)
This documentation of a process for creating a blog post example illustrates a number of interesting points.
Three of the links go to other Evernote notes which define how to go about performing specific subtasks. It’s important for any single piece of documentation to not get too large. You want to divide a process into chunks of guidance that are reasonably self-contained and cognitively manageable.
The sub processors that I’ve identified are:
- YDA/BDS-WP: Decide on topic for blog post
- SOP: Writing a Blog Post
- Content Promotion Re-Purposing
You can probably infer from the names that I’m still evolving my naming convention for these processes! Which leads me nicely into my next point, which is:
I’m evolving and building my process documentation as a parallel activity to following and applying the documentation. And also as a parallel activity to evolving the processes themselves.
You can see that I’ve included notes to myself about how the documentation needs to be changed. When my goal is to actually write a blog post, I’ll allow myself to get distracted to modify the documentation – but only up to a point.
If the distraction seems that it might stop me getting the blog post completed in time, I’ll just make a note of what I think needs to be done and move on.
Eventually the documentation becomes reasonably stable – but it’s never cast in stone.
Links to speed up the process
Including links to specific resources and my own working documents is one important way that this type of documentation improves my efficiency.
This example shows very clearly the difference between personalised process documentation and standard “how to” guidance. The latter is what you might find on a website as a PDF.
As well as including links to my own working documents, there are steps in here that are very specific to my own operation – such as the step related to the use of Kartra forms.
In the next post I’ll probably include an example of a process documented in Google Sheets.
The example that I’ll use clearly demonstrates why I have to use Google sheets rather than Evernote.
Have YOU created documentation of a process for creating a blog post?
Do you think you’ll be able to make use of this process for creating a blog post – probably in some modified form?
Do share your ideas and feedback in the comments.
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