4 Ways Email Marketing Can Help Bloggers Gain More Subscribers https://blogcd.com/email-marketing-for-bloggers/ …@sazzadul333 #blogging
Email marketing remains a vital component in any business strategy, and more so in the year 2021.
However, that doesn’t mean you can just rehash what you did last year and expect it to produce excellent results. You will need to pay attention to new trends and best practices.
Table of Contents
Made Just For You
As vain as it sounds there’s nothing consumers want better than marketers directly addressing their specific needs and concerns.
Data plays a huge role in knowing exactly what your customers need, and they expect it anyway since they’re giving up so much information.
Personalization in email marketing is key to generate revenue and sales. Mistargeting is a mistake you’ll want to avoid, since your email will most likely be deleted, unsubscribed from or worse, categorized as ‘spam’.
Hyper personalization is the name of the game in 2021. You’ll want to use triggered emails, recommend content or products per individual and tailor offers by audience segment.
Make Your Email Attractive on Mobile
It only makes sense that you format your emails to be short, sweet and to the point. However, there’s one more thing you need to do, and it’s to make it look good on a small screen.
The more creative you are per inch of space, the better. Mobile browsing has overtaken the traditional desktop browsing by a significant margin, but most marketers and brands fail to realize this.
The truth is that mobile optimization is not easy, and there’s a lot of extra work to be done, including code and design processes. You can opt for the easy route by using technology, namely automation and tools that are tailored to improve the mobile experience.
Interactive and Entertaining to Capture Attention
It’s safe to say that email has evolved tremendously over the decades. Before, email only consisted of texts and a signature, but now almost any element can be added in.
Marketers should take full advantage of email design capabilities and make the experience unique. Specifically, dynamic effects, animated buttons, interactive images and gamification, just to name a few.
There are so many ways to craft a marketing email, and all you need is time and creativity. The more entertaining it is the higher the chances that the reader scrolls through to the end. This level of engagement is usually enough to warrant a positive response.
The More Organic, The Better
Working from home is the new norm with the pandemic still in place. It has shaped our lifestyle, activity and yes, email marketing as a whole.
With the world more relaxed the trend is that people are looking more towards the organic. Whether it be comfortable clothing, a photo of an indoor activity or a person, it’s all about relatability and warmth.
This trend is in full display with big name brands and businesses, and it should be a point in your email marketing campaign as well. Design that hits close to home are some of the best themes to use when captivating an audience.
The Power of Themes
Email design is a must-have especially if you want to supplement your killer text. Fortunately, there are several themes that were popular last year, and it’s safe to say that they will continue to perform well beyond 2021.
Taking a cue to fashion weeks and trends in technology the 3 best themes are bright colors, dark mode and minimalism.
Dark mode has captured the public’s imagination as it allows them to view content and videos without hurting their eyes. Bright colors are traditional in-your-face aesthetics if you want to stand out from the crowd. At the opposite end of the spectrum, a minimalist approach can be as effective especially if your content is powerful and compelling.
Make sure that your email copy will look good on a mobile screen or else it won’t be as effective. Email marketing is a fine art, and sometimes you need the help of a professional.
Privacy is In
The world of email marketing changed when GDPR was introduced in 2018. Three years later, big names such as Apple are now extolling the virtue of privacy and protecting user data.
Email marketers can appeal to their readers’ good nature by focusing on data privacy. It shows them that you’re more than just a business- you care about your customers and want only what’s best for them.
To achieve this end you can present people with unsubscribe options. This may seem like a loss but then you’ll be left with readers who will listen to what you have to say (or offer).
Make It Useful
Not all emails should be about convincing your readers to buy something. Smart marketers will sprinkle in useful content every now and then so the audience will have one more reason to stay.
Creating useful emails is about the same as creating web content, only shorter. You can diversify and make emails about Q&A with experts, useful links, gated content or free downloads, among others. The bottom line is that it should have substance and something that people will want to keep in their inboxes.
These are just a few trends that make an impact for 2021. As technology grows more tools will become available for brands and email marketers. The trend for email marketing may shift and change but as long as you keep an eye out you should be able to catch up and reap the rewards of a well-designed, thoughtful and provocative email.
Abandoned cart emails work, there is no question. Sending follow up emails to customers who have placed an item in their cart, but have not completed a purchase is a proven method of drawing them back in and completing the sale. It not only works for e-commerce, but for subscription sign ups as well.
We have some proven examples on our blog to share with you, so that you can begin your own abandoned card email series or improve upon any that you have already made.
https://www.campaigner.com/blog/focus/9-shopping-cart-abandonment-emails-that-did-it-right/ #marketingtips #abandonedcart #emailmarketing #marketingtools
Reaching out to subscribers when they leave the order before checkout can help you seal the deal. Here are some cart abandonment emails we love!
In addition to vendors working more closely with vertical industries, complex tasks will continue to require AI and human dexterity interaction
5G is ushering in a new era of consumer and business use cases from augmented reality and cloud gaming to simply replacing wired broadband with a wireless connection. However, many of these new use cases, such as critical Internet of Things (IoT) and Industry 4.0 enablement, require ultra low-latency, and a highly reliable network that is effectively “always on.” Therefore, the current reactive approach to network faults, driven by incidents and alarms, is no longer enough.
Instead, network service continuity, powered by artificial intelligence (AI) and machine learning (ML), are becoming necessary. Such network continuity services deliver predictive automation and actionable preemptive insights capable of locating and fixing network anomalies automatically before they impact overall network performance, as well as the potentially business critical use cases that depend on that network.
At this point, many operators understand the need to implement AI and automation tools into their networks to help with performance and operational efficiency; yet there remain two critical elements to the discussion that are often overlooked: the need for AI and automation tools to be human guided; and the importance of co-creation between vendor and customer.
AI and ML, by themselves, cannot provide actionable conclusions because they lack an understanding of business objectives or technical intent. Instead, these techniques must be informed by human competency and knowledge. Human guided machine learning leverages both AI/ML algorithms and human intelligence to discover knowledge and learn patterns for different tasks, such as addressing anomalies in complex networks. Humans provide guidance, preference or feedback, using artificial intelligence and machine learning to continuously tune and customize the deterministic rules of the algorithm.
Preserving the human element of AI and ML increases the precision of conclusions drawn from the data, and according to some users of these technologies, has been proven to be twice as efficient as self-learned ML and AI.
Additionally, a service continuity solution should be built around a customer’s specific pain points. To achieve this, vendors and service providers need to work together and co-create use cases, so that the vendors can generate the appropriate algorithms to best address the service provider’s prioritized network needs.
A service continuity solution that makes use of human guided AI and ML and that has been co-created with all stakeholders will deliver significant benefits to operational teams by reducing the amount of time spent identifying and fixing issues, allowing service providers to offer a high level of network performance without having to increase their operations and management staff, even as their networks continue to grow to keep up with the ever-increasing demand for connectivity.
Intelligent automation and actionable preemptive insights—all human informed and guided—that network service continuity solutions can deliver will ensure that 5G helps realize the IoT Ecosystem vision of broad digital transformation of vertical industries.
For more information on the crucial role of network support services in the 5G era, read this article, Evolving network support services: Great end user experience and network support, by our colleagues Anders Brännström and Urban Ingelid.
About the Authors:Frida Mattsson is the strategic product manager for Service Continuity services in Ericsson. She has been in this role for the past 2 years. Prior to that, Frida has been working in different roles within Ericsson. Frida is based in Stockholm where she lives with her family.
John Erik Larsson is the strategic product manager for Service Continuity services in Ericsson. He has been in this role for the past 2 years. Prior to that, John-Erik has worked as a strategic product manager for Preemptive Support services in Ericsson and has many years of experience working with data-driven services. John-Erik is based in Stockholm where he lives with his wife and one kid.
Some organizations choose to use their intranet as a formal system of internal communication to share company news and cascade important changes and other crucial information to all employees. Others promote more robust interaction and encourage all users to participate in their intranet by curating and sharing their own experiences, posts, photos and more to promote stronger working relationships.To be effective, whatever content and features leaders opt to make part of the company intranet must align with the purpose of the system as it was intended to be used. Here, 15 members of Forbes Communications Council share the most useful and engaging types of intranet content and features.
1. Weekly Summaries Of Posts Of Interest
Adding an email loop and a content subscription mechanism helps keep people informed. Notifying employees via email when new content is posted will gain a larger readership versus waiting for them to discover it on their own. By sending a weekly email summarizing the new posts of interest that week and measuring stories’ click-thru rates, we’ve seen huge increases in intranet readership. – Michael DesRochers, PoliteMail
2. Timely Information On Any Updates
When utilizing a company intranet, it is ideal to inform employees of any updates. Updating your intranet in a timely fashion will ensure that content is fresh and engaging. I like to use a mix of our culture committee’s agenda and a selection of the most viewed documents. This helps employees have a sense of belonging as well as remote access to all necessary files in one place. – Brandi Hassell, Roll-A-Shade Inc
3. An ‘Applause’ Feature
At our company, we’ve designed a global intranet for today’s workforce on a platform that engages employees and improves company culture. Key to our success is an “applause” feature. Any employee can recognize an individual or a team for their collaboration and partnership. It is our ultimate employee recognition tool, which allows for peer-to-peer recognition while fostering a culture that recognizes excellence. – Megan Longenderfer, Victaulic
4. Community-Building Fun And Facts
An intranet is a digital campus where teams can go to be informed and engaged. Employees need information and facts that impact them and the business. They also want a place where they can have fun and interact with the team. Step challenges, corporate challenges, playoff pools and pet photo contests keep the space fun. Encourage comments and some friendly competition. Community starts with chuckles and heckles! – Laurie Wang, Legal Aid Alberta
5. Embedded Videos
Engaging people remotely is a different ballgame. Since the pandemic hit, we have really invested in our intranet. We have also added an internal email marketing system that allows us to communicate at a faster pace with more agility. That said, we are seeing the most engagement on the videos we embed. – Layla Kasha, Grocery Outlet
Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?
6. An Integrated Employee Feedback Loop
Providing a feature that allows employees to ask questions, voice concerns or share their thoughts on different issues or changes that they would like for leadership to address can transform a company’s intranet site into an engaging communication hub. Having an integrated employee feedback loop can drive a greater sense of belonging and inclusion and improve retention at a company. – Amber Micala Arnold, MWWPR
7. Content From Employees On The Front Page
First, incorporate content from employees on your intranet. We all want to see ourselves and people we know in photos, quotes and news. Those items will always get attention. Second, put the new content in a place of prominence. Too often, intranet front pages are cluttered and outdated. Keep the top of the site visually fresh and put the most important things there. – Kate Barton, Clearview Advisory
8. Social Team Communications
Your intranet should be socially oriented. Intranet systems are often breeding grounds for authentic company cultures. Don’t stifle that by removing or censoring team communications on the network. Instead, incorporate and encourage direct messaging, file sharing, video chats and even games and the sharing of memes. Use your intranet as a platform for building rapport, morale and culture. – Amine Rahal, Regal Assets
9. Recent Customer Wins
Recent customer wins turn out to be favorite stories. Sharing details around the decision-making process, the reasons given for the selection, the competitive nature of the wins (especially hard-fought ones), the brand-name recognition and the mission associated with the winning deals can be uplifting for everyone. This generates pride, reinforces passion and inspires people to aim higher. – Subrata Chakrabarti, Kyndi, Inc.
10. A Staff Spotlight
A staff spotlight builds employee morale. Not only does it make the employee who is highlighted feel valued within the organization, but it also helps bring staff together in recognizing their colleague and learning something they may not have known about the person and the work they do at the organization. It also garners excitement among the staff as to who might be next in the spotlight. – Brittney Manchester, Catholic Charities of Oregon
11. Reaction Buttons And Content Hubs
Two features have been very well-received: reaction buttons and content hubs. Employees can respond to announcements and feature stories with our own version of emojis. (My favorite reaction is “Ka-Ching!”) Our intranet also has content hubs relevant to the most important current messaging. Team members appreciate having a one-stop shop where they can learn and contribute. – Marija Zivanovic-Smith, NCR Corporation
12. Personal Milestones And Community Commitments
Sharing personal milestones, such as new family additions or exciting family news, is a great way to keep our associates engaged and create a sense of family. Additionally, highlighting our commitment to the community and all related initiatives has been both impactful and meaningful to associates, demonstrating our mission and the commitment of the organization. – Stefan Petrella, Starkweather & Shepley Insurance Brokerage Inc.
13. Live Video Chat And Instant Messaging
Live video chat and instant messaging are both so vital to an intranet communications system, allowing messaging to be fast and certain tasks to be handled quickly. It also allows authority figures in the company to correctly communicate what needs to be done. In a business world still recovering from Covid, video chatting has proven to be vital for direct, face-to-face communication. – Christian Anderson, Lost Boy Entertainment Company
14. Key Training
Start with key training. In many companies, intranet content is seldom consumed, so when you have important content—such as training or educational content—you should highlight it frequently. Remember the rule of repetition: By showcasing a piece of training content over an extended period of time on your intranet, you’re more likely to get higher views and engagement on that specific piece of content. – Patrick Ward, Rootstrap
15. Quick Links
Quick links are a great go-to for internal comms platforms. What’s the pressing information your team needs to know now? If you have an important employee bulletin or a cool piece of press you want to share, add that to a prominent, easy-to-spot section of your intranet homepage. And remember to switch the links often for relevancy. This will keep employees logging in and engaged. – Melissa Kandel, little word studio
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Key highlights from Covid-19 impact assessment:
Economic consequences of the pandemic
Supply and demand shocks
Industry remuneration scope during and post the pandemic
An overview of the regional landscape:
The geographical bifurcation of Sales Automation Software market encompasses North America, Europe, Asia-Pacific, Southeast Asia, Middle East and Africa, South America.
Regional market performance analysis with growth rate estimates for the upcoming years is included in the report.
Insights into the sales generated, and revenue netted by each regional contributor is provided.
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The product terrain of Sales Automation Software market is fragmented into
Order & Invoices Management
Revenue and volume predictions of each product type are backed up with historical and latest production & consumption data.
Growth rate and market share of each product category over the forecast timeframe are outlined.
The application scope of the concerned products is split into
Media and Entertainments
Food & Beverage
the detailed analysis of production
trade of the following countries is covered in Chapter 4.2
Market share and growth rate forecasts for each application segment are provided as well.
The competitive arena of Sales Automation Software market is defined by leading players like
Product catalogue, production patterns, remuneration, gross margins, and market share are taken into account to provide a comprehensive business profile of each contender.
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For More Details On this Report: https://www.marketstudyreport.com/reports/2020-2025-global-sales-automation-software-market-report-production-and-consumption-professional-analysis-impact-of-covid-19
1. 2020-2025 Global File Sharing and Document Management Software Market Report – Production and Consumption Professional Analysis (Impact of COVID-19)Read More: https://www.marketstudyreport.com/reports/2020-2025-global-file-sharing-and-document-management-software-market-report-production-and-consumption-professional-analysis-impact-of-covid-192. 2020-2025 Global Website Builder Platforms Market Report – Production and Consumption Professional Analysis (Impact of COVID-19)Read More: https://www.marketstudyreport.com/reports/2020-2025-global-website-builder-platforms-market-report-production-and-consumption-professional-analysis-impact-of-covid-19
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When an online business grows, so does its mailing list. That can only mean one thing – those in charge of email marketing need to find a way to send high volumes of campaigns without additional complications and cost.
This is where using an email API comes in. This email marketing system allows marketers to reach out to more prospects while maintaining connections with current customers through built-in SMTP relay servers.
Before we discuss how using email APIs help you send large bulk of emails, you must learn what they are first, how they’re usually used in email marketing, and the other benefits they can give you.
What Is Email API And Why Should You Care?
Email API means an email application programming interface. It allows email applications to integrate, access, and use the features or tools email marketing platforms usually have in their system. Email APIs are usually used by big or growing email marketing businesses. This is because using an email API makes it easier for a team leader to delegate work to the members.
For example, an email marketer head can assign one team member to analyze engagement metrics while letting another member create nice campaign templates. If they were all to use an email marketing platform with the same account, it would be confusing and members would hinder each other’s work.
Whereas by using an email API, members are left to do their responsibilities and all they would do is pass their work when done. The head of the team will then combine all the work of the team members and transform it into a well-crafted campaign before having it sent to the right customers at the right time.
You can follow this model if you no longer can do email marketing yourself. This will help your business adopt a better structure and grow towards success.
The Key Benefits of Email APIs
Better teamwork isn’t the only benefit email APIs provide to marketers. In solo marketing settings, there are also plenty of advantages. Keep on reading to find out what they are.
1. Ensures maximum email deliverability
There are plenty of factors that influence your email deliverability rates. The most common ones are internet interruptions and a misconfigured server. Email API providers take the job of making sure your campaigns land in your customers’ inboxes at the right time.
They do this by mitigating connectivity problems such as internet service providers (ISP) outages and distributed denial of service (DDoS) attacks. For configuration problems, they’ll also set it right for you, especially if you’re busy or don’t know anything about domain care.
2. Let your recipients accomplish many things without leaving their inboxes
Using an email API allows you to configure your email campaigns to have their own APIs as well. It can help your customers make a lot of interactions with your brand like buying, browsing, paying, and reading without closing their email inbox application or browser tab.
This is great for you as an email marketer because it keeps your customers’ focus on your campaigns. That, in turn, boosts engagement, deliverability, and sales rates – factors that will highly improve your sender’s reputation when you’re doing IP warming.
3. Easily send blog updates to your contacts
A good email marketer knows that to keep customers interested in their brand, they need to increase their presence through digital marketing. One way to do this is by sending update notifications to subscribers when there’s something new on the business’s website.
Before, email marketers would write notification emails and just change the greetings for personalization. Since the development of email APIs, email marketers can set their domains to automatically send blog updates to subscribers whenever changes in the websites are made.
4. Better analytics
Email marketing platforms have an established set of metrics to be analyzed in a marketer’s campaigns. Using an email API allows you to make your own set of metrics. While other marketers are limited to receiving basic engagement metrics such as click rates, you can choose to receive more metrics like open rates and mouse tracking.
5. Improved segmentation
Proper segmentation is one of the recipes to improve your campaigns’ engagement rates. Using an email API, you create more list segmentation for your various personalization strategies. For example, you can set your email API to automatically segment subscribers based on which days they usually open emails and what type of campaign they mostly open and click.
Because of this, you’ll know what type of campaign content you should prioritize in making. Not only that, but your customers will also receive content that closely or directly reflects their needs, wants, and preferences. As a result, you’ll earn more sales and your business grows.
6. Smoother email marketing experience
Since email APIs integrate the functions of email marketing platforms into one interface, you don’t need to use multiple email applications when you’re analyzing your campaigns or doing other email marketing tasks. This gives you more focus and less stress in getting things done as an email marketer.
7. Higher campaign sending volumes for the price of less
Some rookie email marketers use an email marketing platform and a separate SMTP service to boost campaign sending volumes. While this may be a good strategy to reach out to more prospects, it’s a costly one.
Most email APIs have SMTP relay servers included in their features. All you’ll need to do is avail an email API service, create email campaigns, and send them to your customers. No need to pay for an SMTP service and an email marketing platform every month.